Better data means better decisions. How Basketball Victoria is growing the game with PlayHQ.

Basketball Victoria is the heartland of Australian basketball. With 220,000 registered participants playing weekly across 140 associations and more than 500 clubs, it accounts for approximately half of national participation. But beneath that scale sat a significant gap: without accurate participant data, the governing body couldn't see who was playing, how they were playing, or where they were dropping out.

The move to PlayHQ changed that. Individual registrations replaced a fragmented system, point-of-entry payment collection resolved cash flow and debt collection issues in one step, and all 140 associations are now fully adopted and operating on the platform. Basketball Victoria had the visibility it had been missing — and a foundation to act on it.

The results are tangible. By tracking drop-off points in participation data, Basketball Victoria identified where girls were leaving the sport and used that insight to design programs and competitions suited to what they were looking for. The same data now supports conversations with councils and local government, providing the evidence base for investment in growth. Meanwhile, the MyHoops app has extended the participant experience well beyond match day.

For a community that relies on volunteers, the reduction in administration burden matters as much as any feature. With registration, fixturing, ladder management and competition management centralised in one platform, association administrators spend less time managing systems and more time growing the sport — trying new programs, reaching new participants, and building basketball's future.