Innovation is in our DNA.

In 2018 Codeware, Australia's leading sports consultancy, realised that community sports organisations were looking for a better way to run their games. They wanted to power down their legacy systems and replace them with a turnkey SaaS platform – something with the flexibility to deliver a world-class experience, and the scale to continually innovate. The only problem was, that platform didn't exist... yet.

Get PlayHQ

So we took a leap of faith.

Working side by side with community sports organisations and administrators, we developed a core platform that quickly evolved into PlayHQ.

Today, our technology has become the digital backbone of community sport in Australia and serves nine sports, including cricket, netball, AFL, football, hockey and rugby. Four of the top five national governing bodies for team sports, including the AFL, Cricket Australia, Netball Australia and Basketball Australia, now rely on PlayHQ.

We have also added national governing bodies in New Zealand, the UK and Canada.  We have processed more than 11 million registrations and fixtured more than 3.1 million games.

But for us, the game's only just begun.

Sport makes the world a better place. And we're making sport better.

We're replacing decades of unreliable legacy systems and spreadsheets with a seamless, mobile-first digital experience.

We're bringing communities and sporting codes together on one SaaS platform, sharing the benefits of innovation at massive scale.

11m+

Registrations processed

$1B+

Payments collected, split and dispersed

3.1m+

Games fixtured

A brief history

  • PlayHQ is incubated by Codeware, starting with a team of 10
  • We start building side by side with our founding partner, Basketball Victoria
2018
  • Our first sport, basketball, goes live in a successful pilot
  • The AFL signs on as our first national client
  • Our team grows quickly, expanding to 30 people within a year
  • Our seed funding round attracts experienced tech investors and sporting codes
  • James Sutherland, former CEO of Cricket Australia, joins as PlayHQ's founding chairman
2019
  • Cricket Australia partners with PlayHQ  
  • Our team doubles in size (again)
  • When COVID-19 disrupts community sport across Australia, we help associations navigate the uncertainty
  • PlayHQ successfully completes a Series A funding round of $10m
2020
  • Our team grows to 90+ people
  • Despite COVID disruptions, we keep shipping new features, helping organisations grow their game
  • Netball Australia joins the PlayHQ family
  • Basketball WA, Tasmania and ACT join soon after
  • We launch our hotly anticipated Live Scoring platform, a game-changer for community sport
2021