With millions of followers, 300,000 annual participants, 3,500 clubs, and 8,000 matches happening every weekend, the infrastructure behind community cricket needed to match the scale of Australia's passion for the game.Their legacy systems couldn't keep up. Technology was buckling under pressure during peak registration periods. The volunteer burden was unsustainable, with complex platforms requiring expert users instead of empowering the thousands of everyday club administrators keeping cricket running.

Cricket Australia needed transformation, not just an upgrade — built for scale, designed for real people, and proven to handle hundreds of thousands of registrations in concentrated windows.

PlayHQ delivered a unified platform purpose-built for grassroots sport. Self-registration gave every participant their own account. Real-time infrastructure processed 2 million data points every weekend from live scoring. The technology empowered volunteers instead of overwhelming them.

The results: 23% growth in youth participation. 70% increase in girls playing cricket. And 70% of matches now scored live, creating real-time engagement for hundreds of thousands of families.